Tag Archives: bmw news

Hertz Introduces a New Way to Rent BMW Motorcycles

When it comes to renting motorcycles, you typically don’t have that much freedom. There aren’t that many motorcycle rental services available and America, and those that exist either have a limited selection or rely on peer-to-peer rentals — which may be off-putting to some. A new service from Hertz, however, shows this may be starting to change.

Hertz Brings Hertz Ride to the U.S.

Last year, the Hertz Ride program finally arrived in the United States. The program — which allows customers to rent motorcycles at certain Hertz locations — was initially available in Riverside, California and Las Vegas. Over the past few months, Hertz expanded the program to two new locations in Long Beach, near Los Angeles, and New Jersey.

The Hertz Ride fleet is made up entirely of BMW bikes. There are six to choose from. The F 750 GS and R 1250 GS will work best for adventure rides and any tour that features on- and off-road riding. The K 1600 B, R 1250 RT and K 1600 Grand America will be most suitable for long-distance touring and road trips.

The R nineT Scrambler will be serviceable if you need to go off-road — but, despite its name, it is a better fit for city streets. It will be the best option of the six if you just need to get around town in Miami, Los Angeles or Vegas.

The program also allows customers to rent top-level riding gear — right now, riding apparel from Rev’It and helmets from NEXX, two top-of-the-line motorcycle apparel companies. If you like your gear, you can buy it once your rental period is over, and Hertz will ship it to you.

Hertz Ride also offers tours, although its American tour list is much more limited than European offerings. There’s only one U.S. tour right now — a 14-day, 2,100 mile round-trip tour of California. The tour package includes your bike, accommodations, meals and guidance from a tour leader. 

If the European tour options are anything to go by, your options are likely to expand in the near future.

Why the Hertz Ride Program Has Motorcyclists Intrigued

One of the reasons the service has drawn attention is how few motorcycle rental options there are across America.

Car drivers outnumber motorcycle riders by a significant margin and motorcyclists tend to be more vulnerable than other motorists — so while it’s easy to rent a car just about anywhere in America, motorcycle riders are typically limited to a handful of services or their local dealer.

This is typically a Harley-Davidson dealer that will feature a limited selection of bikes. Often, these dealers and rental services will only have motorcycles from big-name American brands like Harley-Davidson, and maybe the addition of a few Toyota or Honda motorcycles.

If you’ve ever wanted to rent a BMW bike, you’ve probably been out of luck. Now, there’s a service that’s effectively dedicated to letting customers rent BMW motorcycles.

While peer-to-peer rental services like Twisted Road exist and typically feature a much wider range of bikes to choose from, your options are limited if you want to rent from a business. Hertz Ride is a sign that this may be changing.

BMW vs. Uber: Who Will Be the Next Amazon of Transportation?

Uber has disrupted the transportation industry, but it may not dominate the roads of tomorrow thanks to BMW’s recent innovations.

Dara Khosrowshahi, Uber CEO, announced plans for Uber to become the “Amazon of transportation,” but BMW may interrupt these plans with their own services and vehicles. As Uber becomes more than a carpooling app, the German automakers are becoming more than a manufacturer.

BMW announced a slew of projects to compete with Uber in 2019, and since then, both companies have been significant signs of progress.

But who is in the lead, and why does it matter for BMW?

Doing It All

What does being the Amazon of transportation mean? It means being a service that does it all, from ferrying people around to delivering food to making the vehicles of the future. It’s a bid to get into every aspect of transportation.

Though it began as a ride-sharing app, Uber now offers a variety of services like Uber Eats, a food delivery system, and Uber Freight, an app that matches carriers and shippers.

BMW has announced competitive offerings with the help of auto company Daimler. The joint venture includes things like Reach Now, a mobility solution that provides ride shares, bike rentals and public transportation planning.

BMW and Daimler’s transportation services compete directly with Uber, who’s also been incorporating more than just cars into their offerings. While the details of their approaches may differ, both companies are looking to provide a variety of transportation solutions to customers.

The Race for Driverless Transportation

BMW and Uber are looking into more than just connecting drivers with passengers. Both are joining the race to put safe, efficient driverless cars on the road.

Uber’s shaky acquisition of self-driving vehicle company Otto shows they’re serious about pursuing driverless technology. But they’re not alone. BMW hopes to release its self-driving electric car, the iNext, in 2021. 

At the Consumer Electronics Show (CES) this year, BMW also showed off a concept for a driverless vehicle interior, focusing on maximizing passenger comfort. In line with this philosophy of relaxation, they also premiered the i3 Urban Suite, a modified BMW i3 that allows passengers to lounge in a hotel-like experience. The Urban Suite needs a human driver for now, but the cabin arrangement could easily apply to a driverless car as well.

Uber has begun testing driverless vehicles in Washington, D.C. earlier this year. For now, they will be in manual mode, driven by a person. But they hope the data collected by these tests will bring them closer to operational self-driving vehicles.

Who’s Ahead?

Both Uber and BMW are running towards big goals in the future of transportation. The companies are not just pursuing a more varied array of services, but more advanced technology as well. The determining factor in who emerges as the new king of the road may be whoever can make these technologies a practical reality first.

Uber is quite literally reaching for the skies, as it unveiled a concept for a flying taxi at CES 2020. Working prototypes won’t be ready until 2023, and after that, it’s unsure when they will be available to the general public.

BMW’s focus remains on the ground, with much of their CES concepts aiming to provide passengers with a more enjoyable ride, with or without a human driver.

Features like their smart windshield will require a 5G connection, but this isn’t a far-off reality. BMW’s iNext, set to release next year, will support 5G connectivity.

Both companies’ concepts are lofty, and both seem to be making strides in achieving them. But BMW looks closer to bringing their new technology to the road, with the iNext coming out soon while Uber has yet to announce a release date for its self-driving cars.

As for their current transportation solutions, BMW’s Reach Now already has more than 6 million users, so they may soon catch up with Uber in the ride-sharing field.

If Uber doesn’t show significant progress in the coming years, BMW might beat them to their goal of being the Amazon of transportation.

Introducing the Vision DC Roadster

It feels like everyone and their brother is working toward the goal of creating a sustainable and affordable electric car, but thus far, they’ve all been limited to four-wheeled cars and trucks, until recently.

In 2019, BMW debuted its first electric motorcycle, the first of its kind. What set’s BMW’s Vision DC Roadster apart, and when can we expect to see more motorcycle companies following BMW’s lead?

The BMW Electric Bike

BMW’s first electric bike looks like the brand’s old school bikes with their boxer engines, but instead of a gasoline engine, there’s a vertically-installed battery where the engine would otherwise be. The battery pack is flanked by cooling ribs — a throwback to the boxer engine’s cooling fins that were developed way back in 1923.

The Vision DC Roadster looks amazing and we can’t wait to get our hands on one to take it for a road test. It looks like the perfect addition to the BMW lineup but you probably won’t be seeing it on the road for a while.

Image via BMW PressClub

Instead, Electric Scooters

If you can’t wait for a two-wheeled electric commuting tool that’s got the BMW brand name attached, you do still have some options. The brand currently offers the C Evolution, a fully electric scooter with a range of 99 miles per charge. If you don’t need to make long trips, this scooter can be a fantastic tool. 

It’s lightweight, with a diecast aluminum case that houses and protects the 12 li-ion battery cells that power the C Evolution. These are actually the same batteries used in the brand’s i3 electric car. It’s been an option for BMW fans overseas for quite a few years, but it didn’t make its way to the states until the 2018 model year.

Waiting Until 2025

Although BMW released its plans for Vision DC Roadster in 2019, we probably won’t see one at our local BMW dealership until 2025 at the earliest. BMW isn’t rushing to get this electric motorcycle out on the road.

This is partially because motorcyclists aren’t generally looking to switch to an electric model, as fuel costs for motorcycles aren’t really an issue. There’s also the problem of range. Even fully electric vehicles, with their large battery packs, have a limited range of less than 200 miles — and there’s no room for those massive batteries on a motorcycle. When you combine these two things, BMW knows that they have to improve their technology before they release the Vision or it will end up flopping.

Looking Forward

For BMW fans, the promise of an electric motorcycle in the near future might be an exciting one — or it might turn out to be a pointless waste of resources that no one really wants to buy. The brand is biding their time and being smart about this new foray into otherwise unknown territory. It will be interesting to see where this story goes between now and 2025.