Category Archives: Editorial

Plan Your Great Escape With These 5 Essentials for a BMW Camping Expedition

Luxury meets adventure in a fusion like never before as you embark on a BMW camping expedition. Picture yourself cruising through breathtaking landscapes in a bimmer, only to set up camp under the starlit sky—the perfect blend of sophistication and wilderness. This trip also presents an excellent opportunity to learn new skills and upgrade your survival preparedness. 

At the heart of every successful outdoor exploration are the right gear and equipment, ensuring you can embrace nature’s serenity without compromising on comfort. Get these five essentials to elevate your camping escapade. 

1. Shelter 

While you could always sleep in your vehicle if you really wanted to, investing in a quality tent can significantly enhance your camping comfort. Look for a tent that is easy to set up and offers waterproof protection against rain, ensuring a dry and cozy shelter. Consider the tent size based on the number of occupants to accommodate everyone comfortably.

Besides the usual canvas pavilion, you can also explore alternatives like rooftop or car tents that attach to your BMW’s rear opening. This way, the vehicle’s spacious interior becomes a part of the outdoor shelter. 

2. Sleeping Gear

You want a comfortable and safe resting place after a day of outdoor activities. Quality sleeping bags and pads insulate against the cold ground, promote better sleep quality and rejuvenate you for the next day’s adventures. 

Sometimes, the weather is lovely enough to sleep without needing a covered pad. During such times, you might pack a hammock instead. Just remember to get one with the correct sizing so the space doesn’t feel too cramped or open when using it. A general guideline is to check your height and select a hammock that’s 2 feet longer than you are. 

3. Cooking Equipment

Part of the fun of going car camping is cooking in the great outdoors. Enjoying freshly made food in the midst of nature’s beauty is one sure way to elevate your expedition experience. Beyond sustenance, fixing warm meals in the field fosters a sense of togetherness as you gather around the campfire with fellow campers.

Investing in quality cooking equipment is essential. Durability and easy cleanup are the main qualities to look for, especially for pans and pots. Cast iron is the go-to material for cooking perfection in any outdoor setting because of its reliability and simple maintenance. Stainless steel and anodized aluminum are also great options. Don’t forget to pack a reliable cooler to store perishable items.

4. Portable Power Source 

When venturing into the great outdoors, having a reliable source of electricity can make a significant difference in your camping comfort. A portable power source, such as a generator, offers the convenience of powering essential devices like lights, cooking appliances and electronic gadgets. 

Renting a generator provides you with the flexibility to enjoy modern conveniences in remote camping locations. It ensures you stay connected, well-lit and able to charge devices as needed. 

BMW driving down a road with foliage in the background

5. First-Aid Kit

A well-stocked first-aid kit is crucial in any situation, more so when car camping. Outdoor adventures carry inherent risks like minor cuts, bruises and insect bites, underscoring the importance of having the right equipment for emergency response. 

While basic items like bandages and gauze may suffice, opting for a larger, comprehensive package is more sensible since there’s more available space in a vehicle than a backpack. Beyond having the kit, you should also know how to use the items, especially if camping alone. 

Pro Tips for Maximizing Your BMW Camping Exploration

About 17.7% of Americans went camping in 2023. There, they set up camp to enjoy a few days of rustic living and breathtaking views. If you’re ready to join them in 2025, keep these tips in mind. 

  • Plan your trip:  Always check for the most recent camping rules on public land before hitting the road. 
  • Confirm access: Secure all necessary permits and display passes before setting up your gear at different campgrounds to avoid fines and hassle.
  • Opt for scenic routes: While a bimmer can certainly handle the rough trail, it’s always been more of a luxury car designed for smooth driving.
  • Don’t drive too far from fuel: Prioritize routes and destinations with well-dispersed gas stations to avoid being stuck in the wild. 
  • Consider connectivity availability: Modern BMWs feature advanced systems providing real-time navigation, but they need an internet connection to function correctly. Rethink traveling to too remote locations. 

Embrace Luxury and Reliability in the Wilderness

Planning a BMW camping expedition involves a blend of adventure and meticulous preparation. As you gear up for your trip, remember that the journey is about the destination and the experiences along the way. Embrace the thrill of the open road, the tranquility of nature and the comfort of your bimmer as you embark on a memorable escapade.

The 9 Best Stops for a BMW Road Trip in 2025

There’s nothing better than your BMW and the open road. A road trip this year is the perfect opportunity to make some incredible stops, take in sights and create powerful memories. Visit these nine best stops for you and your bimmer in 2025. 

1. Pacific Coast Highway 

Nothing beats a thrilling drive along this scenic California highway, which includes quaint stops and unique adventures at every mile. The route is a feast for the eyes from behind the wheel of your BMW. Look out for stunning cliffs, white beaches and the Pacific Ocean sighing up against the shore. 

Some of the excellent stops you have to make include:

  • Big Sur
  • Bixby Bridge 
  • Monterey Bay
  • Seaside towns like Carmel-by-the-Sea

2. Great Smoky Mountains National Park

Imagine the verdant treetops reflecting off your polished hood while traveling through North Carolina and Tennessee’s park sections. It’s an incredible drive, with the mist-covered mountains framing your windows at every turn. Enjoy some of the spectacular stops along the way, like:

  • More than 800 miles of hiking trails
  • Scenic waterfalls
  • Several historical sites 
  • Antique mills and quaint towns

3. Monument Valley

Monument Valley is a must-see stop if you’re a fan of Westerns. While driving through scenic Utah and Arizona, you’ll see the iconic landscape of the cowboy movie era slide past with sandstone formations and a starkly beautiful desert landscape. 

Check your BMW’s air conditioning before heading into this dusty part of the U.S., as you don’t want to get stuck with a busted compressor that blows hot air instead of cooling.  

Remember to snap some stunning sunset photos while on a guided Navajo tour or when visiting a historical monument. 

4. Route 66

The iconic Route 66 is a nostalgic 2,448-mile drive through historic towns, diners and other roadside attractions. Enjoy a comfortable road trip through Arizona, New Mexico, Oklahoma and five other states while soaking in rich cultural attractions like ranches and wigwam motels. The route starts in Chicago and ends in Santa Monica, but you don’t have to drive the entire road for an unforgettable experience.  

5. Iowa 80

You might wonder why a truck stop would make it onto this list, but Iowa 80 in Walcott, Iowa, is the world’s largest truck stop and a serious must-see. Imagine hundreds of powerful muscle engines gathered at the end of a long drive, with roaring air horns and brightly painted bodywork.

This exciting destination has a unique trucker culture and offers amenities like restaurants, barbershops and movie theaters. 

6. Stargazing at Grand Canyon National Park

If your road trip takes you through Arizona, you must stop at one of the nation’s most famous natural wonders and indulge in sky-watching. Start at sunset, enjoying the beauty around you. When night falls, it’s a perfect opportunity to take in a breathtaking view of the cosmos from the hood of your BMW in a certified International Dark Sky Park. 

Check out Mather Point, just behind the visitor center, where you can safely park for viewings about 90 minutes after sunset or 90 minutes before sunrise. 

7. Lake Tahoe

Lake Tahoe in California and Nevada should make your road trip list for a scenic drive. The lake’s crystal-clear water and pine forests with a backdrop of stunning mountains are a fantastic route to cruise around. When you take a break from driving, you can enjoy skiing and kayaking while you make memories. 

8. The Florida Keys

Follow the scenic Overseas Highway as you check out the iconic chain of tropical islands. The highway makes you feel like you’re driving on the water with the elevated roadway that skims the waves. Enjoy the sun, beaches, marinas, palm trees and beautiful people on the boardwalks. 

Head to Daytona Beach Boardwalk for uninterrupted ocean views and unique boardwalk culture. Do some dolphin watching, go on a snorkeling tour and get an authentic Florida Keys experience.  

9. Montana Sun Road

Going-to-the-Sun Road is a perfect summer drive in Big Sky Country, Montana. Though the magnificent drive closes in winter, it provides incredible views of Glacier National Park and the Rocky Mountains in warm weather. 

The 50-mile stretch may take longer to drive than you expect because of all the photo opportunities. Note the road condition before entering the park, as regular plowing can make portions impassible. Use your BMW’s xDrive all-wheel-drive system to help with traction control on the plowed road sections.   

Time to Hit the Road

The hum of your tires on the road as you cruise along mountain and coastal highways is music to your soul. Add these nine stunning destinations to your bucket list for an unforgettable driving experience. 

If I Owned a BMW Dealership, Here Are 5 Operational Changes I’d Make

My BMW is part of my family, so I want the best for repairs and maintenance schedules. Sadly, the local dealership isn’t always up to scratch, and that shows based on how few BMWs are roaming the streets in my town. 

Spending time at the car shop is far from enjoyable, so I’ve often wondered what I’d change if I were to take ownership.

1. Better CRM

I recall walking into the store about three months after I purchased my BMW 3 Series sedan, only to be greeted by unfamiliar faces. Because of the high staff turnover, nobody knew I was a returning customer. After spending far more than someone purchasing a Forte, I expected at least some recognition or for my customer file to be easily accessible.

This disconnect highlights why a robust customer relationship management (CRM) system is essential. It tracks clients and their journey, streamlines sales, and strengthens relationships. Clients don’t just buy a car and drive off into the sunset, never to be seen again. They return for services, upgrades and future purchases, and expect to be treated like valued, loyal customers.

A CRM that builds detailed client profiles — including the when, what, where and why of their purchase — can help dealerships anticipate future interest in trade-ins or deals. It’s a valuable investment that drives sales and nurtures a loyal customer base.

2. Integrated CRM and Online Presence

A CRM also integrates perfectly with a dedicated website, which is how I shop for cars. My 3 Series BMW purchase started as an online search. I browsed models and options from the comfort of my home, but when I decided I wanted a car quickly, I visited a local dealership.

It wasn’t their marketing or strategy that won my business — it was pure luck that they had the exact model and color I wanted on the lot. Meanwhile, the larger franchise would’ve needed time to source my dream car.

Businesses don’t thrive on luck alone. That’s why I want to create a shopping experience that starts online — where many car buyers begin — and transitions smoothly to the brick-and-mortar showroom. The overall atmosphere, personalized advice and attention to detail should make customers feel special when they walk through the door, sealing the deal.

3. Creature Comforts

The first time I went to the BMW dealership near me, I spent over an hour discussing the performance and specs of the model I liked. When I returned to my car, it had turned into an oven under the baking sun.

Exposure to harsh sunlight can fade paint colors and crack interior finishes, significantly lowering the vehicle’s value. Installing covered parking at the showroom protects both sale and visitor cars, keeping them in top condition while offering protection from hail and snow. I know I’d feel more confident taking my BMW in for service if it wasn’t left in the sun while waiting for me to pick it up.

4. Personalized Messaging System

When I’ve just spent a large chunk of my paycheck on a vehicle, I don’t want a message or email reading “Dear valued customer.” Generic promotional emails and text messages make me feel I could’ve purchased a mass-imported vehicle, not a state-of-the-art, state-of-my-budget luxury vehicle. Customer-centric service improves return sales by up to 90%, with satisfied buyers more likely to share their experience through word-of-mouth advertising.

I would design promotions that consider my customers’ vehicle needs. I’d ensure they knew about upgrades to their model’s onboard computer and when newer, relevant models hit the market. To help them feel like part of the BMW family, I’d share images of other happy clients who’ve joined the club.

5. Innovative Designed Interiors

I may decide to wait in the lobby or reception while the mechanic checks my car, so I’d want to lounge comfortably, surrounded by tasteful decor and innovative use of the brand and logo. I don’t want to slide past a dozen showcased cars on the cramped showroom floor, fearing I’ll scratch one in passing.

So, I’d implement BMW’s latest showroom strategies, which include a more minimalist showroom with five or six cars on display and luxurious seating for waiting customers. I’d also place some carefully selected car books to engage my waiting customers with quirky facts about parking and automotive tricks and secrets.

My BMW Dealership Vision

Dealerships thrive when they have customer loyalty, but this only happens when you offer something unique and personalized. After all, owning a luxury car is an experience worth celebrating.

My dealership would create exceptional customer journeys that help owners get the most out of their vehicles and maintain them in top condition for resale or trade-in. Having a BMW is all about being part of something great, and that’s the sensation the dealership should create.