The final countdown to London 2012 has begun and BMW Group today unveiled their Olympic Park Pavilion, expected to draw thousands of visitors each day of the Games.
Conceived by an award-winning British architecture firm, the BMW Group Pavilion represents a significant architectural addition to the Olympic Park, showing an exciting range of the company’s latest vehicles against the backdrop of the Olympic Stadium and Aquatics Centre. The structure also underlines the company’s longstanding commitment to design and sustainability with an array of individual rooftop pavilions exhibiting current models as well as concept cars of the future.
The Pavilion is light and open, appearing to ‘float’ on the river as water flows down the sides of the structure to create a constantly changing façade, whilst simultaneously accentuating its position on an elevated platform on the Waterworks River. The lower floor exhibition area is dedicated to the London 2012 Games fleet and interactive displays for guests to learn more about the BMW Group’s vision for the future of individual transport, its approach to sustainability and wider London 2012 partnership activities. These include how the Group has helped elite and aspiring athletes on their road to 2012 and brought improvements to the sporting world through technology. Also on display are prototype models including the BMW E-Scooter and the BMW i Pedelec concept – a recently announced concept electrically-assisted bicycle, and a new-look MINI Rocketman Concept, a revised version of the original Rocketman concept, first seen at the 2011 Geneva Motor Show. Inspired by London 2012 and paying tribute to our capital, the new MINI Rocketman has a Union Jack-inspired colour scheme.