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4 Tips for Starting a Used Car Dealership

The passion for starting your own business is something that many people can relate to. Being the boss over something you’re passionate about that helps your community is invigorating.

If you have a passion for BMWs and the desire to start and run a successful business, you should consider starting a used car dealership. Channel your passion into your full-time job and develop your skills as a business owner at the same time.

Read on to learn five essential tips for starting a used car dealership. With the right knowledge and preparation, you’ll shift into the role of a business owner without any bumps in the road.

1. Set Up Your First Steps

The first steps to starting your used car business may seem obvious, but don’t let them get overlooked. First, you’ll need to choose a location for your business. This may be where you live or in a separate city.

Look around a few areas to see what land is for sale or if there are any businesses that are closing. Compare the costs of starting with a couple of fresh acres or using an existing building.

Next, you’ll have to choose a name for your dealership. This may need to follow guidelines provided by BMW, so reach out to a corporate representative to talk further about the specifics. They may have a procedure set in place to help new dealership owners.

After you’ve chosen your dealership’s name, you’ll need to secure a domain name that will be your business’ permanent web address. Be aware that there are upfront fees to claiming the domain name, even if you don’t immediately start building the website. You may also have to pay a yearly fee to maintain ownership of your domain, depending on which company you register with.

Last, you’ll have to think of the logistics. What is your target market? Think of the age range of the people in the area where you’ll set up your dealership. Who is already there and would want a BMW and who do you want to win over? Start with your practical market and make a plan that will grow your business from there.

Don’t worry if this all sounds like a new language to you. Take these steps slowly to get used to the process. You can also consider taking a few business classes or earning a diploma to make you a more successful business manager.

2. Determine Your Breakeven Point

That will help you figure out the initial costs of starting your business and compare it to when you’ll break even. The average used car dealership sells 87 cars per month, but it’s safe to bet that your dealership will sell a little less to nearly equal the amount per month in your first year. You’ll need time to market your business and make it a familiar place that people are willing to trust.

Be prepared for your dealership to not break even the first month. As time goes on, you’ll see a gradual return on your initial investment. Talk with a CPA or calculate your breakeven point to determine what numbers you need to pull to make your first profit.

3. Get Your Business in Order

Before you start construction or open your front doors, you’ll need to obtain a dealer’s business license to legally make a profit off of selling cars that aren’t titled in your name. Your local DMV will help you figure out how to get this license where you live. You’ll have to meet certain requirements, which may include things like:

  • Providing proof of business insurance
  • Passing a background check
  • Registering your business
  • Signing up for a pre-licensing seminar

You should also apply for an Employer ID, also known as a Federal Tax Identification number. It’s how the IRS recognizes your dealership as a business and processes your taxes accordingly. The good news is that it’s free to apply and once you’re approved, you’ll get that number immediately.

After you have your Employer ID, you can register for taxes with a local CPA. They’ll fill you in on any other loose ends that need to be tied up in order for you to be compliant with tax laws. Discuss whether or not your business should be a Limited Liability Corporation (LLC) or an S corporation (S Corp), which may provide better tax breaks depending on where you live.

The next local office you’ll have to call is your city’s business license department. Talk about how you should get your business license and contact the city’s zoning department to double-check that the land you’ll use for your dealership is zoned for that purpose.

It’s crucial to then get the insurance your dealership will need to succeed. You’ll need comprehensive general liability insurance to sign your eventual lease and any client contracts. It’s also what will protect you from lawsuits related to customer injuries or damages.

Once you have everything lined up, open a business bank account specifically for your dealership. This will make filing your taxes and reporting your income much simpler. Stick with the bank you trust for your personal finances or ask around to see which banks offer a better solution to your needs.

4. Review the Law

One of the most important things you can do for your used car dealership is review the laws that your business must abide by. Specifically, used car dealerships of any brand fall under the Federal Trade Commission’s (FTC’s) Used Car Rule. It states that any car dealers who move five cars or more off the lot each year have to follow each guideline and regulation in order to remain open.

Use care dealerships also have to maintain and display the Buyer’s Guide, as explained in the Used Car Rule. The guide explains any warranties attached to the car and where to get information on possible future recalls.

If your dealership does not comply with either of these laws, it’s liable for large fines that meet or exceed $43,000. Check your state laws to see if your state is the one to reinforce these laws and if they have any additional rules you should be aware of as the dealership owner.

Ask for Help

Starting any kind of used car dealership isn’t something you can do overnight. There may be steps that are new to you, but don’t feel like you have to do everything alone. BMW representatives, your CPA and your state offices are there to help with any questions you may have. Asking for help along the way will help your dealership open up sooner and stay on the path to success.

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How to Become a BMW Salesperson

So, you want to be a BMW salesperson. While the job can be challenging at times, it does have its perks — the chance to make a decent living and spend a significant portion of your day talking about BMWs.

The pay for car salespeople varies widely depending on where you work and how skilled you are at selling cars since a significant portion of your pay comes from commissions. According to payscale.com, the average pay is $41,768.

Most BMW salespeople, however, make between $89,000 and $171,000, according to glassdoor.com. On top of that, most automobile salespeople sell between 200 and 1,000 cars every year and average more than one each day.

Being a car salesperson isn’t for everyone though. You need to be great with people and have skills in sales and customer service. You also need to have knowledge of cars and financing options.

Plus, you have to be prepared to be on your feet all day and work long hours, weekends and some holidays. If you want to work at BMW, you should also have a passion for beamers.

If you think you’re up for the challenge though, being a BMW salesperson can be an excellent career. Here’s how to make it happen.

Gain Experience

You don’t need a college degree to become a BMW salesperson, but you should have completed high school. It can be helpful if you’ve completed some sort of commercial or technical professional training related to sales, marketing or a related field.

You could take a few classes at a local college or enroll in an online training program. If you hope to move into a management position, a bachelor’s degree in business may be helpful.

BMW also prefers that you have some sort of experience in sales or customer service. You might start in a retail, sales or customer service position unrelated to cars, or you could get a job at another car dealership before moving up to BMW. The dealership you apply to will also consider your personality, skill set and enthusiasm for BMW.

Apply to Become a Junior Salesperson

Once you feel you’re ready, you can apply to become a junior salesperson at BMW. Simply search BMW’s website for open positions or look in the classifieds section of your local newspaper.

Complete the BMW Training Program

If your application is accepted, BMW will automatically enroll you in its car salesperson training program. The program is modular and will adapt to your experience and skill level. It will take a maximum of 12 months to complete. The program consists of several phases:

  • The introductory training will teach you about the BMW brand, the product lines, the BMW technologies most crucial for sales and the steps of the sales process. This will take about one week.
  • The basics module takes about two weeks and involves learning the essential consultation techniques and putting them into practice. It concludes with an exam and oral test.
  • The advanced modules will help you to improve your existing skills as needed. You’ll look at real-life cases and work with BMW retail organizations.
  • The specializations modules will teach you additional skills depending on your department, the size of your dealership and other conditions.

Check License Requirements

Depending on the state you live in, you may need a license to become a car salesperson. Check the requirements for your home state.

In California, you need to submit an application and pay a fee to the Department of Motor Vehicles. In Colorado, you need to pass an exam in addition to submitting an application and paying a fee.

You can also choose to participate in voluntary certification programs through organizations such as the Society of Automotive Sales Professionals (SASP) and the National Automobile Dealers Association (NADA).

Move Up

Once you complete the above requirements, you can become a BMW salesperson. If you do well and decide to stay in the field, you may eventually want to move up. Junior salespeople can eventually be promoted to more senior sales positions.

If you want to become a sales manager, you may need to go back to school to earn a bachelor’s degree in business if you don’t already have one. After some more time in the industry, you may even decide to start your own dealership or buy an existing one and run the whole operation.

The requirements to become a BMW salesperson aren’t extremely stringent, but the job can be demanding and requires a specific set of skills. If you find success in this field, you can have a rewarding career as a BMW salesperson.

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Tips for working at a BMW dealership

Building your own cars in your garage can be a great way to learn the ins and outs of automotive engineering, but it usually won’t get you close to any new luxury cars. If you want to get closer to your favorite car brand, try getting a job at one of their dealerships. If you love luxury cars but worry you’ll never afford one, getting in on the ground floor at a BMW dealership is a great way to make that dream a reality. Plus you’ll get to spend all day around your favorite cars.

Here are a few tips and tricks to help you land a job at a BMW dealership and how to succeed once you are hired.

Remember Your Job Interview Class

Applying for a job at a BMW dealership isn’t something you can do by walking in off the street and asking for a job — especially if you slum around the city in cargo shorts, a t-shirt and sandals. Think back to your high school job interview class — if you were lucky enough to go to high school before they got rid of those life skills classes. Some things that will make a huge difference are:

  • Your Appearance — They say dress for the job you want, so if you want a job at a BMW dealership, you need to dress it up. Take a peek inside the dealership to get an idea of what the average person there wears. You’ll want to go business professional — suit and tie — to create the best first impression even if you end up working as a porter in cargo shorts and a polo shirt.
  • Your Resume — Have a neatly printed one-page resume handy, even if you had to submit one during an online application.
  • Your Knowledge — Most of what you need to know for a dealership job you’ll learn on the job — but don’t walk in without some knowledge of the brand or the different models available. Take the time to study up.

Don’t be unprepared if you do manage to land an interview.

The Interview

An interview at a BMW dealership will be pretty straightforward. You will receive questions regarding your work history, your professionalism and work ethic, and your knowledge of the brand. Most interviews will be a one on one between you and a hiring manager. In addition to two interviews, you will likely need to complete a personality assessment and, depending on the position you apply for, a skills assessment as well.

As with most modern jobs, a career with BMW is also contingent on a drug screening and criminal background check.

It’s a good time to get into an automotive-adjacent career — car sales and other automotive services were an $862 billion industry in 2015. This is a nearly seven percent increase from the year before.

Expect to Start at the Bottom

Don’t expect to walk in the door and immediately start making over $100,000 a year. This is one of the few industries you can start at the bottom with the ability to work your way up — so expect to start at the bottom. You may want the role of a BMW salesman, but the best way to make it into that position is to start small — apply for a job as a lot porter or a car detailer. This is a great way to showcase your work ethic and professionalism. Impress your immediate supervisors, and you may find yourself on the fast track to sales or even management, depending on where your skills lie.

Working for a BMW dealership is a great way to be around the cars you love while still building a profitable career. Be professional, dress for the job you want and whatever you do, don’t peel out with a customer’s car in the parking lot — at least not where anyone can see you.