Went to Morristown BMW for a new X5. I had bought two cars from them previously. Their offer seemed high and trade-in value low, so I went to Springfield BMW. I got the exact same vehicle for $4,000 less, and a trade-in value of $2,000 more. $6K total difference. I spent 20 minutes listening to the numb nut at Morristown explain to me how the deal was right at cost - no profit because I was such a good customer. Numb nut also said he used to work at Springfield, but ownership had changed and it was a bad place to go. Looks like he knew he was completely overpriced before I did!
And that's Morristown for you, 100% gentrified, and you definitely pay for it. Try going there for service, I thought about it once and when I saw the rate for a simple alignment near $300 I took my car elsewhere. How something that takes about 15 minutes, maybe 30 tops for a qualified mechanic can cost $300 is beyond me. At that rate we are talking $600/hour+.
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