BMW motorcycle dealerships were the top ranked brand in a newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry […]
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After working at the dealer ship and their csi scoring bullshit, I don't really put much faith in these reports, it is more a marketing thing more than any thing else
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