Originally Posted by
smokinm6
The yellow CSI that sold on BAT less than a year ago is now being resold by EAG for $50k more. That’s not ‘preserving’ the brand. That’s looking for a sucker, but as they say there’s one born every minute. Sent from my iPhone using Tapatalk Pro
I'd argue that it's the Florida dealer who's looking for a sucker. They've likely done nothing to the car other than taking 12 photos, writing a very crappy description on the car, and throwing it up on eBay for a price way over what they have into it. It's a truly pathetic advert for a car of that pedigree.
I will admit to you that in my early BMW collecting days, I used to bemoan the EAG sales strategy myself. I've wholeheartedly changed my tune. No, they're not 'preserving the BMW brand' per se; I don't think that's their intent and it would be silly if it was. What they are doing is properly preserving individual pieces of automotive art, and have made a great business out of doing so. If that helps solidify BMW's reputation as a classic coach maker, then great.
BTW, have you watched the most recent EAG video from a few days ago where they went over the Dakar yellow Euro CSi? They have rejuvenation roadmaps for each car they take in. They have expert mechanics working on them; the one mechanic interviewed has turned wrenches on two Euro spec CSi's in the same week - where else are you going to get that? EAG has spent time and money collecting not only great cars, but great mechanics.
Obviously, EAG always starts with exceptional examples, but they are able to take exceptional cars to a new level of perfect; fully documented and priced accordingly. I no longer see anything wrong with that strategy. It keeps special cars special, and funnels them to owners who deeply value that 'special-ness'. EAG has created their own brand of value-add which is fully deserving of their asking prices in my opinion. Heck- I think Eric Keller, through pure entrepreneurial spirit, has built himself into a dream job that I'm sure many of us would die for... Think about having a fully rotating (premier) BMW car collection that pays for itself, while preserving classics and finding them loving homes? No, it ain't animal rescue, or healthcare work, but it's gotta be way up there in the 'coolest 1st world job' category.
Just watch a handful of the new EAG videos Eric's been putting out lately on his channel. Then go back and read the embarrassing eBay ad on the Brilliantrot Florida CSi. Maybe I've drank too much of Eric's blue/purple/red cool-aide, but damn it tastes good.
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