Kevlar
10-27-2011, 02:45 PM
Woodcliff Lake, NJ – October 27, 2011 — Known for its fun, engaging and cheeky marketing campaigns, MINI USA is launching its newest vehicle, the MINI Coupe, with the help of a 30-foot rocket, some astronauts and a presence in the New York City Village Halloween Parade. The tag line for the MINI Coupe, “Hold On.” is the inspiration for the New York City activities, and speaks to the vehicle’s performance, along with it sporty and exhilarating nature.