BMW at SEMA 2015

The Specialty Equipment Market Association (SEMA) in Las Vegas is regarded worldwide as the leading trade show for customization and sports tuning. The new products presented at SEMA to trade experts influence the entire scene and set trends. At this year’s SEMA show, November 3- 6 2015, BMW is presenting a selection of distinctively sports-oriented BMW M Performance Parts to the trade fair audience. Located on the lower level of South Hall (Stand 40247), trade fair visitors will see a BMW M Performance modified BMW M4 Coupé as well as the first BMW M Performance Parts for the new BMW M2 Coupé.

BMW M4 Coupé with M Performance Parts –exterior.
The BMW M4 Coupé is regarded as the ultimate driving machine and the benchmark for sporty driving dynamics in its class. This is supported by its motor racing style appearance and can be further enhanced through the new BMW M Performance aerodynamic components. The front inserts in high-end carbon fiber (CFRP) and the BMW M Performance front trim grille in high-gloss black give the face of the BMW M4 Coupé an even more striking expression. The lateral BMW M Performance side sill attachments made of polyurethane (PUR) with the new “M Performance” inscription emphasize the dynamic elegance of the BMW M4 Coupé. BMW M Performance exterior mirror caps in carbon fiber finish, the lateral BMW M Performance side gills in high-gloss black in the M gill elements and BMW M Performance motor racing stripes applied to the body perfectly support the dynamic side view.

The rear of the car, a BMW M Performance carbon fiber diffuser with three strikingly shaped bars derived from motorsports and a newly designed BMW M Performance through-flow carbon fiber rear spoiler highlight the powerful rear section of the BMW M4 Coupé. The new “M Performance” inscription on the lateral end plates of the rear spoiler as well as the motorsports stripes on the spoiler constitute a further distinctive visual highlight.

These attachment parts, some elaborately crafted by hand, not only give the BMW M4 Coupé a distinctive and high-end appearance, they also provide a perfect match for the car’s highly expressive design. All BMW M Performance aerodynamic components are harmonized with the car’s airflow response, so they ensure optimized aerodynamic performance. The adjustable BMW M Performance coilover suspension likewise enhances sporty driving pleasure. The lowered suspension intensifies the distinctively sporty look of the BMW M4 Coupé as well as a more dynamic ride feel.

First BMW M Performance Parts for the new BMW M2 Coupé.
Not long after the world premiere of the new BMW M2 Coupé, BMW now presents BMW M Performance Parts at SEMA 2015 which were developed especially for this compact high-performance athlete. These include black gloss trim grilles with M specific twin trim bars for the front kidney grille elements, featuring trim ring surrounds which are likewise finished in black gloss. Black gloss trim bars are also available for the side M gill elements as well as BMW M Performance exterior mirror caps in carbon fiber. A BMW M Performance rear spoiler in carbon fiber finish, the newly developed BMW M Performance suspension and the sports exhaust with flap system for the new BMW M2 Coupé with tailpipe trim elements in carbon fiber are exhibited at SEMA for the first time. A BMW M Performance steering wheel with Alcantara cover and an open-pore carbon fiber trim element, a BMW M Performance gear selection lever complete with trim element for the M twin-clutch transmission, likewise in open-pore carbon fiber, a BMW M Performance center console combining carbon fiber and Alcantara and pedal covers in stainless steel are on display. Further details of BMW M Performance Parts for the new BMW Parts for the new BMW M2 Coupé will be available in Spring 2016.