CNBC’s “BMW: A Driving Obsession” will premiere on Wednesday, July 13th at 9pm ET. The documentary will repeat that evening at 10pm ET, 12am ET and 1am ET.The show will also repeat on Sunday, July 17th at 10pm ET.
BMW: A DRIVING OBSESSION
CNBC goes inside one of the most successfully managed brands and companies in the world – BMW. Its familiar blue and white logo stands as the symbol of prestigious, high-performance, luxury cars. A one-time aircraft engine manufacturer that eventually moved to motorcycles and offbeat sports sedans, BMW today commands brand recognition and respect that is the envy of the commercial world.
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Munich/Los Angeles – June 30, 2011… Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main automotive partner.
“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”
BMW returns in Mission Impossible 4
Since the “M5” badge was first placed on the deck lid of a BMW back in 1988, this iconic model has exemplified super-car performance combined with the luxury and daily usability of a top range BMW sedan. Now, in its 5th generation, the all-new BMW M5 is again poised to redefine the performance envelope available in a luxury sedan.
The new BMW M5 is a high-performance sports car whose exceptional dynamic potential is geared squarely on the demands of track use while – at the same time – sets a new benchmark in everyday driving with its supreme touring comfort and innovative equipment features. It also sets the pace in its class in terms of efficiency.
Discuss The New M5