APEX New Wheel Color Group Buy
To make sure we get enough participants to produce a new finish, we’ve merged this deal with our most popular Group Buy of the year - the standard 18” ARC-8 deal. Based on the demand you’ve shown in our community surveys, we are offering Matte Bronze in select popular sizes.
This is a positive change for all participants. The number of interested enthusiasts has grown to 87, however when we factor in the typical 50% conversion rate we experience, we are looking at about 45 participants actually moving forward with their purchase once the payment phase opens. Furthermore, of the 45 participants, a good number of them have selected the higher discount tiers as their minimum required discount, and those tiers would not be possible to hit with the number of participants. In result, the deal would fold after all of this time, and that is the last thing everyone wants.
By combining this deal with the standard 18" ARC-8 deal (which is the most popular Group Buy we host all year), we are ensuring that the deal moves forward, and it significantly increases the chance to hit the upper range of the discount tiers. We understand that customers are eager to get product, but without the numbers behind us, there would be no way to get the special finish wheels over the finish line.
We will be closing out this deal on the Group Buy website, and everyone on the feeler list has been linked to the new Group Buy via email.
Last edited by Eddy@ApexRaceParts; 02-22-2017 at 03:44 PM.
We're adding an extra 30 days to the feeler phase. If the payment phase went live on December 6th as planned, this deal would certainly fail.
Although we have 46 people interested, most of you are signed up to only participate if the max discount is reached. The discounts people demand varies from deal to deal, and this one doesn't have what's needed to reach any with just 46 people. See the graph below.
An extra 30 days could get us to the amount needed to make this deal successful. If you want to reach the goal faster, be sure to spread the word. The best way to do that is to post a comment in one of the forum threads about these new finishes.
Thanks for your participation,
The APEX team
We’ve got a new plan.
To make sure we get enough participants to produce a new finish, we’re going to merge this deal into our upcoming standard 18” ARC-8 deal. We’ll offer the most popular speciality finishes for popular sizes, based on the demand you’ve shown in this deal.
We’re leaving this deal up for now to collect interest until the 18” ARC-8 deal is live. You’ll all be notified via email when that deal is open.
Thanks for helping us decide what we’ll release.
- The APEX Team