Woodcliff Lake, N.J. – Jan. 28, 2016 . . . This Friday the BMW Performance 200 will start the 10-round 2016 Continental Tire SportsCar Challenge Championship. As the undercard to the 54th annual Rolex 24 At Daytona this weekend, the BMW Performance 200 has the honor of being the first race held at the new Daytona Rising - the $400 million reimagining of the iconic Daytona International Speedway.